Many industralists have realized that the Web is the ideal channel of sales for its products or services, and make the wise decision to be decided to sell by Internet their catalogue, or at least, part of him. But the task is not simple. It is like surfear we see, them those athletic boys in documentary, or films, and think that it is easy: we rose the table, us deserts when the wave comes, and to mount on the foam. Probably, if we lack the which had experience and the training, we will stick tremendous tumble. And who aspires to sell his products by the Web can undergo the same bad experience, if it does not take the necessary precautions. First of all, it needs a Web site, yet what this implies. To mount a Web in order to sell requires of certain particular functionalities, the possibility of closing a sale, of exhibiting products, of interacting with the users, and of realising the due promotion Web of its company.
Many companies that have excellent supplies, or occupy very potable niches of the market, fail in this aspect. It does not scrimp in the design of his Web site, because it is assets of his company will accompany that it for a long time. In the same way that invests in machineries and raw material to make a product, to invest in an effective page Web it will be a wise decision that will result in an enormous economic benefit, if it makes the things from the beginning good. It takes care of the content of the site. It is essential that the same meets several conditions.
Mainly it will have to inform, and to offer precisions to the possible buyers. By effect, it concentrates his effort in the description of products, technical support, additional information. It will have to convince and to seduce the potential client, but offering a value added in itself. He is not the same to present/display a product with a brief description of ten words and a pair of images, that to take the work to explain which is the comparative advantage of that model or marks on the others. It facilitates the purchase process. To buy by Internet would have to be a simple, fast experience, and executive. From the page of presentation of the product, to the legend Thanks for its four purchase must not have more than three or clicks. Esfurcese to offer advantages to its clients. An aspect little contemplated is the one of the load or the expenses of shipment. An option is to absorb part of the load when the purchase surpasses certain minimum, or to look for the economic and advisable suppliers. All the services of delivery do not have the same cost, and some until have developed special solutions for e-commerce, aprovchelas. Any advantage will help comparative it to harness its sales and to increase its invoicing.
