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   Oct 28

The Year Of Beer

Scientists are clear: the only way to generate true knowledge is through scientific method, and the best methodology: experimental. For those who have not heard much about this method I will explain with an example of that is essentially. Suppose we have two rats (also used guinea pigs, monkeys or other animals of the same species) and much better if they have the exact genetic material, ie twins / ace. The two animals grow in the same environment, eat the same and both are perfectly healthy. Controlled internal variables (inherent in the mouse), and external, ie environmental conditions, one of them decides to give him an experimental drug, for example, it is believed can cause loss of appetite, the animal swallowed. If after taking this drug, the animal begins to lose weight and eat less, and the operation is repeated enough, we can determine that the substance actually does in some way affect what we have in the nervous system controls hunger. Although this is simplifying it enough, the idea is this. All those materials science call the scientific method go towards obtaining truth and to predict the future, the natural sciences have it easier to manipulate power plants or substances more easily, in the social sciences, or those in which the object study is the human, the thing is more complicated because of the ethical conflict that may arise therefrom.

However, although it is impossible to establish direct relationships between causes of other effects, it is sometimes impossible to say no to the impact of an event about something or someone. It is very difficult to understand how it is possible that while all the Balearic hotel occupancy rate has dropped more or less, but has fallen in Formentera this has risen by nearly two points. We still have more perplexed to see that the Italian tourism, the largest issuer of visitors to this island, has declined substantially while his position has covered the Spanish market, a market that other areas has dropped dramatically. Owners so they find so many “oddities” are too numerous to be coincidence. For me, and although it has no scientific evidence that support me, the answer lies in a television commercial has been airing several times this summer and that promotes an alcoholic beverage, in this case, a brand of beer.

It is quite likely that you already know what brand stables talking and have seen the ad and they have been glued to the catchy tune making them hum the tune without realizing it. The action takes place in Formentera, and 20 seconds a young man who comes to Formentera League only just entered, there is the lot with a “Pivones, dance, swim, splash … so it goes in a pipe. Always accompanied by a cold beer brand in question. The association youth – happy times – beer – Formentera is what makes this year the island take note on a notice round occupation … yes sir.

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