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   Feb 18

Plus Mediform Advises Pharmaceutical Compra Inteligentea The A

Drugstores are aware of the times and understand that customers buy the right and necessary. MEDIFORMPLUS Therefore, the Management Consulting and Strategic Marketing works with nearly 400 offices throughout Spain, proposed a change in behavior of these businesses to the consumer. It is intended that such Marcao its customers to overcome the crisis from a potion master. a It is promoting the purchase inteligentea , as explained Luis de la Fuente, Director General. a Es at the moment, which looks much the pocket, pharmacists are a consumer with consumption declining streamlines parapharmacy purchases and divert purchases to other circuits such as supermarkets etc …

to understand that in recent , the products are cheaper, a far cry from the reality in pharmacies who work with MediformPlusa he adds. As pointed MEDIFORMPLUS when the least pressing need is to maintain brand loyalty forever. a Ahora customers come to buy at a pharmacy or other channels more than ever looking for other alternative brands and forget that the quality of a product is what really premium on its efficiency. Against this we propose to practitioners the concept of smart purchase, to hold an assortment of the best products without affecting the pockets of the clientelaa . a But what this campaign?.

A good way to boost purchases is to give part of the work done to the business user and the most interesting products senalizarlea putting up posters or advertisements for specific campaigns in the logical paths. a o The o we want is that the client can interact with the pharmacy shelf space for products that approach and found that the products are really competitive prices, you can save a lot of euros in addition to receiving the most professional and specialized treatment be directed to your welfare. This campaign aims to convey a new concept to the client where his pharmacy health and welfare premium face slab precios.a , ending de la Fuente. a MEDIFORMPLUS ON MEDIFORMPLUSa is the most active company works with 450 of the most dynamic of Pharmacy Office of Spain, advising on strategic aspects of their business (internal organization, marketing and sales, purchasing and stock management) . All this to get to differentiate the pharmacy and to prepare them to work effectively to a future of great changes we integrated by professionals of extensive experience in the sector, with extensive knowledge of management tools that the pharmacy needs today. a Note to journalists: For interviews, extension request information or images please contact us Coronadoa a Nuria Communications Director tel: 91 657 42 81 Avda de la Industria, 13. 1U Plant. Local 20 28108 Alcobendas, Madrid Journalist and Director, Communications

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